Top 5 News and Magazines Apps Performance in Nigeria Q4 2022

In the fourth quarter of 2022, the top 5 News and Magazines apps in Nigeria showed varied performance trends across weekly downloads, revenue, and active users. Here’s a detailed look at how each app fared:

Medium saw a fluctuating trend in weekly downloads, peaking at around 2.5K at the start of the quarter and ending with approximately 1.7K in the last week of December. In terms of weekly revenue, the app experienced a peak of around $434 in late November, while weekly active users hovered around 9K to 10K, with a slight dip mid-quarter.

Bloomberg: Finance Market News had a stable weekly download rate, maintaining figures around the 300 mark. The app's weekly revenue peaked at around $605 in late October. Weekly active users remained relatively steady, fluctuating between 1.7K and 1.9K throughout the quarter.

The New York Times experienced consistent weekly downloads, staying close to the 150 mark for most weeks. The app's weekly revenue showed a peak of about $138 in the last week of December. Weekly active users remained steady, ranging from 1.6K to 2K over the quarter.

The Economist - News, Podcasts showed a relatively low weekly download number, with figures peaking at around 163 in mid-October. The app’s weekly revenue saw a high of approximately $292 in early December. Weekly active users remained stable, around 600, with a slight increase towards the end of the quarter.

Financial Times: Business News maintained a consistent weekly download rate, averaging around 150. The app's weekly revenue peaked at $56 in mid-December. Weekly active users ranged from 700 to 900, showing slight fluctuations throughout the quarter.

These insights are derived from Sensor Tower, where more detailed data and analysis can be found.